Business News Marketing & PR

Silence Media engage one million music fans

By | Published on Tuesday 12 October 2010

Silence Media, the music-focused online ad network which has been pioneering the pay-per-engagement model for web advertising, where-by an advertiser only pays when a user ‘engages’ with their advert in some way, has announced it has just had its millionth ‘fan engagement’. That means one million music fans have rolled over and activated an advert serviced by Silence on behalf of music companies on a plethora of websites.

Commenting on the landmark, Silence’s top man Lee Henshaw told CMU: “A million people have engaged with an advertising format invented by the British music industry. Labels, managers and promoters, tired with other industries taking a bath in their water, decided to only pay publishers whose audiences engaged with their ads. Cost Per Engagement is the most significant change in online advertising since Google launched Adwords in 2000 and is now being embraced by the film, TV and video games industries”.

Artists who have used the Silence ad network include Temper Trap, Justin Bieber, The XX, Lady Gaga, Chapel Club, Kings of Leon, The Gossip and Vampire Weekend, while the millionth engagement was with an ad for Wombats single ‘Tokyo (Vampires and Wolves)’.



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