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Brands & Merch
Sigur Rós selling “instant Iceland” via scented candles
By Aly Barchi | Published on Thursday 14 February 2013
Sigur Rós have sidled into the strange and lurid realm of artist-branded merchandise by designing a scented candle.
Apparently, it takes its aroma from “the smoky, slightly briny smell of a flotsam campfire on a distant black beach under a wan midnight sun”. That, and Sigur Rós’s studio, and the band’s native Iceland in general. In fact, it’s “instant Iceland” in a waxen casing, which may or may not mean its fragrance bears a hint of Viking, Björk and pickled shark.
Named after a track from SR’s new LP ‘Valtari’, the ‘Varðeldur’ candle is priced at £18 (plus £4.55 p&p), and lasts for 35 hours of fiery Icelandic freshness.
Details here.
