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Sid Bernstein dies
By Andy Malt | Published on Thursday 22 August 2013
Sid Bernstein, perhaps best known as the promoter who put on The Beatles’ legendary Shea Stadium show, died yesterday. He was 95.
It was while working at the General Artists Corporation in 1963 that Bernstein proposed to Beatles manager Brian Epstein that the band play two US shows, one at Carnigie Hall and the other at Shea Stadium. Then mostly unknown in the US, Bernstein had trouble convincing his colleagues (and later the owners of Shea Stadium) that this was a good idea, but was vindicated two years later when the shows went ahead with huge success.
As well as The Beatles, Bernstein promoted many other artists, including Abba, James Brown, Jimi Hendrix, Duke Ellington, Bobby Darrin and Judy Garland, as well as managing The Rascals.
Bernstein’s daughter, Casey Deutsch, said yesterday that her father had died in his sleep at the Lennox Hill Hospital in New York.
