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Business News Media
Shortlist considering women’s freebie mag
By CMU Editorial | Published on Friday 13 March 2009
The publishers of my favourite free magazine, men’s mag Shortlist, have said that a freebie women’s mag is among the new product ideas they are currently considering. Shortlist founder and CEO Mike Soutar told the Media Guardian that, following the relatively quick success of Shortlist since its 2007 launch, he is now considering other projects, though nothing has been confirmed as yet.
Soutar: “We’re ambitious to grow and haven’t been sitting on our hands – we’ve been developing a range of other concepts, none of which are ready to launch yet but all of which have a degree of promise. The range of concepts involved could potentially include brands targeted at women”.
Asked about reports in advertising industry mag Campaign that he’d been sharing plans for a female version of Shortlist with ad agencies, he stressed it was early days yet: “There’s nothing imminent – I would define ‘imminent’ as anything in the next few month. Nobody can see past the summer at the moment with the state of the economy as we find it”.
