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Sheffield Arena secures Doncaster Sheffield Airport sponsorship

By | Published on Friday 22 September 2017

Sheffield Arena

Sheffield Arena has announced the end of its two year headline sponsorship drought, having sold its naming rights to Doncaster Sheffield Airport. It will henceforth be known by the not at all daft sounding name, the FlyDSA Arena.

Opened in 1991, the Sheffield Arena became the Hallam FM Arena between 2002 and 2007. It then called itself the Motorpoint Arena from 2010 until 2015, when the Derby-based car sales company shifted its sponsorship money to the Nottingham Arena. Motorpoint also sponsors the Cardiff Arena, a deal signed in 2011.

DSA operator Peel Airports has signed a three year deal to have a logo slapped on the front of the Sheffield Arena building, making a “six figure investment” for the privilege.

Peel Airports Chair Robert Hough says: “DSA is an airport the Sheffield City region and Yorkshire can be proud of; currently the fastest growing in the UK with more destinations and airlines than ever before and officially rated the best small airport in the UK. DSA and the Arena are key parts of Sheffield and the region’s leisure offering, so by working together we hope to attract even more visitors to the region”.

Alex Pettifer of the Sheffield City Trust, the charity that owns the Sheffield Arena, adds: “We are absolutely delighted to be working with DSA on this new chapter of the Arena’s history. Both DSA and the Arena are integral to the region’s economy and the significant contribution from both organisations supports the continued growth of visitor’s to South Yorkshire, from across the county and further afield. This is a brilliant example of positive collaboration between two integral local businesses and we look forward to welcoming visitors to FlyDSA Arena very soon”.