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Digital
Shazam and Spotify announce partnership
By CMU Editorial | Published on Friday 14 January 2011
Shazam yesterday announced a tie up with Spotify which will see a button linking to the streaming music platform added to the music discovery service’s various smart phone apps. It means that when someone uses Shazam to identify a song they will be given an option to listen to the track, or music by the same artist, on Spotify. Obviously users would have to have a premium subscription with Spotify in order to play any music on their mobile.
Shazam boss man Andrew Fisher told CMU: “Integrating Spotify into Shazam’s applications combines music discovery with one of the world’s most popular music streaming services, providing a seamless experience for music fans at the point of inspiration in any location. Spotify is delivering an innovative, high quality experience to music lovers and we’re excited to bring the Spotify service to Shazam”.
Spotify chief Daniel Ek added: “Shazam is a very innovative company in the mobile space, having achieved a massive following around the world and we’re excited about the potential of this partnership for new music discovery through Spotify. Now if you hear a great new track, you can identify it, listen to it instantly in its entirety, and easily add it to your music collection. That’s pretty powerful stuff”.