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Brands & Merch Business News Deals Live Business
SFX to announce MasterCard partnership
By Chris Cooke | Published on Wednesday 6 August 2014
MasterCard is set to become the “exclusive financial services sponsor” of EDM giant SFX, because you can’t have a rave without an exclusive financial services sponsor.
According to Billboard, details of the multi-year partnership between the credit card brand and the dance music festival maker is expected to be confirmed later today.
It is thought the tie-up will go live as soon as next month, with MasterCard’s branding Pritt Sticked on pretty much every SFX event and platform by next year. Let’s just hope they celebrate with another award winning social media and PR campaign.
