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Business News Live Business
SFX buys Brazilian agency and promoter
By Chris Cooke | Published on Monday 15 September 2014
After Live Nation occupied the acquisitions spot in last week’s CMU Daily, buying up ticketing firms Sherpa and Eventjoy, it’s not surprising to see SFX pushing its way back into the takeovers limelight; they’re nothing if not acquisitive at the ever-expanding EDM company.
The latest deal expands SFX’s presence in the South American market, it buying Brazil-based talent agency and event promoter Plus Talent, the latter having recently partnered with the former to bring its Tomorrowland festival franchise to the country.
Confirming the deal, SFX chief Robert FX Sillerman told reporters: “Plus Talent is an extremely talented and creative company, with the deepest experience in the Brazilian market. [Its management team] understand every aspect of the business and we are delighted to have them in the SFX family of companies”.
Plus Talent co-founder Luiz Eurico Klotz added: “Partnering with SFX is the next logical step for our company. Bringing brands like Tomorrowland to Brazil is a watershed moment for the scene we have so carefully nurtured here for the last 20 years. We are excited to continue to bring new brands, experiences and partners to Brazilian fans”.
