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Business News Deals Live Business
SFX announces Viagogo alliance
By Chris Cooke | Published on Friday 20 June 2014
EeeeeeDeeeeeeEm specialist SFX has announced a five-year alliance with Viagogo which will make the secondary ticketing firm the official ticket resale partner for SFX-promoted events. I never really know what that means, presumably touts who tout tickets for SFX show via Viagogo can do so knowing ‘the man’ approves. Which sounds like no fun whatsoever. But either way, the deal is worth $75 million. Which would buy a lot of tickets on the secondary market. Well, a couple at least.
SFX chief Robert Sillerman told CMU: “A record number of people are travelling long distances to our premium electronic music events, so the ticketing experience has to be seamless. This sponsorship will provide fans with a range of ticket options, no matter where they are in the world, what language they speak, or what currency they want to use. Every transaction is guaranteed by Viagogo, and that is the assurance we require to provide our fans with flawless service, regardless of where they acquire their tickets”.
Viagogo CEO Eric Baker added: “Viagogo is all about enabling consumers to buy any ticket, for any event, anywhere in the world. They can make the purchase in any language, in any currency and on any device. Thanks to Viagogo, all global events are now local”.
