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SFX announces three new acquisitions
By Andy Malt | Published on Wednesday 9 April 2014
Rapidly expanding “electronic music culture” firm SFX has announced three new acquisitions, TMWRK Management, design company The Meta Agency and digital branding and marketing firm Learned Evolution. The three companies will expand SFX’s marketing platform FX-1.
SFX CEO Robert FX Sillerman said of the deals: “FX-1 represents our vision to bring a full-service solution to our creative partners and our fans. EMC is the highly personal language of the millennial generation. By bringing together these talented people and their capabilities, SFX can now help artists, producers, labels and companies connect in the most authentic and helpful way. TMWRK adds career development expertise for those desiring that assistance. The Meta Agency and Learned Evolution give us an extraordinary level of creative design talent to support any development effort imaginable”.
The Meta Agency and Learned Evolution were founded by Justin Bolognino, who now acts as Creative Director for both. He said of the deal: “Partnering with SFX allows us an unprecedented opportunity to give our artists the broadest exposure to the fastest growing creative, technological and experiential platform of electronic music. We see the opportunities to bring leading experiential solutions to life with SFX’s deep bench of marketing partners and we hope to make our artists as famous as the DJs and producers that grace the SFX stages around the globe”.
Under the FX-1 banner, TMWRK, The Meta Agency and Learned Evolution join previous SFX acquisitions marketing company FameHouse and design agency Arc90, plus ticketing platforms PayLogic and Flavorus.
The new purchases come after a recent investor call, in which some of SFX’s backers questioned both a number of SFX’s acquisitions within FX-1 and Sillerman’s sanity in general, prompting a dip in the company’s share price. However, this has now recovered, and yesterday closed up 2.22% at $7.37 per share.
