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Brands & Merch
Seat strikes up Universal partnership to sell more motors
By CMU Editorial | Published on Tuesday 19 July 2011
Seat UK has entered into a partnership with Universal which will see the car firm offer free music via its Facebook, Twitter and YouTube pages, including some tracks created exclusively for the campaign. Although most of that content will be streamed, anyone who visits a Seat showroom, or who books a test drive, will get a voucher that enables them to download fifty free tracks for keeps.
The car firm has also commissioned a series of behind the scenes reports and mini-documentaries which will feature as yet to be confirmed Universal artists. This content will not only feature across Seat’s social media accounts, but will also be compiled for a new TV show set to be aired by Channel 4 from September.
New Media Age quotes Seat UK’s marketing man Steve Robertson as saying: “We want to extend our target demographic to encompass a younger age group – which music and social networks are perfectly tailored toward”.
