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Brands & Merch Media
SEAT send artists into studio for one-take recordings
By CMU Editorial | Published on Monday 20 September 2010
SEAT have teamed up with the brand partnerships and telly bit of Universal to launch a new series of shows that will air on Channel 4 called ‘On Track With SEAT’ in which various artists will go into London’s Metropolis Studios, record three songs, including a cover, in pretty much one take, and then design some cover artwork and watch as their recordings are pressed onto vinyl.
I think only the artist gets a copy of the vinyl record, though one of the three tracks will be available as a free download from www.club-SEAT.co.uk. Foals, Ellie Goulding, The Drums, Tinchy Stryder, Amy Macdonald, Bombay Bicycle Club and Robyn are among the artists due to take part.
Says Universal Music’s MD of Commercial Media Partnerships & Globe TV, Lesley Douglas: “This has been a really collaborative and creative partnership with SEAT. The show is the heart of an integrated music campaign which offers anyone who loves music insight into the creative process”.