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Brands & Merch
Sean Lennon defends Yoko putting his dad into Citroen ad
By CMU Editorial | Published on Thursday 4 March 2010
Sean Lennon has been defending his mother Yoko Ono’s decision to let carmakers Citroen use Beatles-era footage of John Lennon in a TV advert. Some have accused Yoko of cheapening Lennon’s legacy by allowing the commercial use of his image.
But Sean insists Yoko didn’t give her approval to the ad for financial reasons, but to keep his father in the public consciousness. He tweeted this week: “She did not do it for money. [It] has to do [with] hoping to keep dad in public consciousness. [There are] no new LPs, so [a] TV ad is exposure to young [people]. Look, [the] TV ad was not for money. It’s just hard to find new ways to keep Dad in the new world. Not many things [are] as effective as TV”.
It must be hard for Yoko to keep John Lennon’s profile up. If only someone would release some new Beatles products, or perhaps make a film or two about Lennon himself. Bloody world, not doing its bit, leaving it all to poor old Yoko and French carmakers.
It seems Sean hadn’t seen the ad when he did his original tweeting, but he stands by his mother’s decision to collaborate with Citroen, even though he’s not so keen on the advert itself. He tweeted later: “Having just seen [the] ad [and] I realise why people are mad. But [the] intention was not financial, [it] was simply wanting to keep him out there in the world”.
