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Sean Combs relinks with LA Reid as Bad Boy allies with Epic

By Chris Cooke | Published on Tuesday 6 October 2015

Sean Puff Diddy Man Combs is allying his Bad Boy Entertainment label with Sony’s Epic Records, having previously worked with Warner, Universal and the original BMG. I think by forming a partnership with Sony Music he now gets a free coffee.

The deal sees Combs working once again with Epic CEO LA Reid, who ran BMG’s Arista back during its Bad Boy alliance. Under the new deal Epic will provide all the usual label services for artists signed to the Bad Boy roster, and will work two forthcoming Puff Daddy albums.

Says Reid: “Sean ‘Diddy’ Combs, aka Puff Daddy, and I have been musical collaborators since the 1990s, when we both ran independent record labels … Over the years, we not only enjoyed incredible success together, but we also became lifelong friends. Today, of course, Puffy is truly in a league all his own, continuing to influence culture and ignite musical revolutions time and time again. He’s a true innovator and I could not be more excited to join forces once again”.

While the Diddy Combster adds: “I have known LA Reid since the very beginning and together we have enjoyed countless successes over our long friendship. To now work with LA in this capacity feels more like a homecoming than a new beginning. Not only is he a fearless and smart businessman, he believes in artists and understands music better than anyone. He embodies hard work and true success, evident in all of his endeavours. To collaborate with LA Reid is to collaborate with the very best”.