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Business News Digital Industry People
Scott Cohen joins Psonar as Chairman
By Chris Cooke | Published on Thursday 18 December 2014
Psonar, the UK-based pay-as-you-go streaming music company that first emerged in 2011, has announced the appointment of artist manager and The Orchard co-founder Scott Cohen as non-executive Chairman. The digital firm will presumably be hoping that Cohen’s knowledge of and contacts in the wider music industry, including the artist, label and digital communities, will help it roll out its alternative approach to music streaming.
Confirming Cohen was joining his board, Psonar co-founder and CEO Martin Rigby told reporters: “We are delighted and excited to have Scott Cohen join the Psonar board as non-executive chairman. It is a strong endorsement of the Psonar pay-as-you-go music streaming model by a successful music industry entrepreneur. Scott brings great insight and knowledge of the music industry, especially in the development of digital music service and expansion into international markets”.
For his part, Cohen added: “Music consumption is changing radically Streaming is fast becoming the dominant consumption model and many, less affluent, music fans can’t afford subscription priced at £9.99 or $9.99 per month. The alternative is either suffering the intrusive experience of ads or accessing pirated content”.
He went on: “Psonar Pay As You Go music is a compelling alternative for younger music consumers in particular, and well-suited for developing countries where the PAYG model can provide affordable access to streaming music for millions of mobile users. I’m enthusiastic about Psonar’s potential to expand access to streaming music massively to the benefit of consumers, artists and other rights holders alike”.
CMU spoke a bit more to Martin Rigby about the service and where he sees it sitting within the streaming eco-system last year. Read all about that here.
