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Brands & Merch
Saturdays do all important hair-removal cream deal
By CMU Editorial | Published on Tuesday 26 May 2009
Say what you like about The Saturdays, but the girl group is providing a textbook case study for the exploitation of pop celebrity in the brand partnership domain. The latest Saturdays brand endorsement deal sees the girls endorsing hair-removal cream. Yes, if you’ve always longed to have legs as smooth as the Saturday girls, then look no further than the Veet brand of hair-removal products.
Confirming they would be fronting an ad campaign for Veet, Saturday girl Una Healy told reporters: “We all like to look after ourselves and we are often wearing little dresses and shorts for shoots, videos and live performances so we have to make sure our legs look their best”.
