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Samsung partner with Bebo for music projects
By CMU Editorial | Published on Thursday 28 May 2009
Samsung Mobile have signed up as sponsors of music activity organised by social network Bebo, and will support a new Samsung Bebo live music night at the Gibson Guitar Studio in London, featuring live performances from established and up and coming bands. The first one will be next week with White Lies and The Maccabees expected to play. Footage from the shows is expected to be presented on the Bebo website.
Confirming the deal, which promotes Samsung’s music phone range The Beat Edition, the technology company’s UK Marketing Director Mikah Martin-Cruz told reporters: “We are an innovative company that pushes the boundaries of technology to entertain and improve people’s lives. The scale of this partnership is a first for Samsung and is testament to how seriously we take social networking and the need to pioneer new ways of engaging our core audiences. We will work closely with Bebo, the music industry and our network partners to use these platforms to build closer artist fan relationships”.