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Sammy Andrews launches Deviate Digital

By | Published on Tuesday 28 February 2017

Sammy Andrews

Former head of digital at Cooking Vinyl Sammy Andrews has announced that she will officially launch a new digital agency, Deviate Digital, tomorrow. She will be joined by former CV colleagues Rose Lawrence and Chris Oygarden, and has backing from Tileyard founder Paul Kempe.

“It’s a world class team and to have such an incredible array of talent at our core straight out the doors is a wonderful place to start this new adventure”, says Andrews. “We have also started a collective network of some of the world’s most dynamic and forward thinking companies to ensure our clients have access the very best technological advancements in all areas, ranging from blockchain to virtual reality/augmented reality and data insights”.

She continues: “It’ll probably come as no surprise to those who know me that the idea with Deviate is not your standard agency. The clue is in the name really but we feel now is the time to push the limits of innovation and convention with this new venture. Whilst we’ll use tried and tested methods that work, what really excites me is the ability to go beyond that, to dare to look past the norm and provide industry leading digital advisory to the entertainment industry and beyond”.

The launch of the company will see Andrews step back from her executive role at Entertainment Intelligence, the data and analytics firm she has worked with over the last year. However, she will remain a non-executive member of its board.

More information on Deviate Digital here.


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