Safe As Milk Festival cancels and goes into administration
By Andy Malt | Published on Friday 31 March 2017
A festival that always felt like an unofficial attempt to fill the space left in the musical calendar after All Tomorrow’s Parties finally went under – North Wales-based Safe As Milk – has taken that association a little too far by cancelling and going into administration just weeks before the event. Organisers announced yesterday that “ticket sales have not reached a level to make the event viable”.
Due to take place on 21-23 Apr (ATP’s traditional spring slot) at Prestatyn Pontins (the last venue used by ATP), the event was a partnership between Newcastle’s Tusk Music and Alt.vinyl. Artists set to perform included The Butthole Surfers, Jeff Mills & Tony Allen, Omar Souleyman, Actress, Anna Meredith, Demdike Stare, The Residents, and more.
In a statement yesterday, it was announced that the company behind the festival had gone into liquidation, with a creditors meeting set for 25 Apr.
“We are very sorry to announce that we have had to take the decision to cancel Safe As Milk Festival”, it reads. “Despite the widespread excitement about the event, we’re sorry to report that ticket sales have not reached a level to make the event viable so, despite our best efforts, we have no other option but to cancel”.
Anyone who purchased tickets via credit card or a Visa debit card should be able to reclaim their money from the issuer. Others will have to try their luck with the administrators.