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Media
Rock Radio becomes Real XS
By CMU Editorial | Published on Monday 5 September 2011
The Guardian Media Group’s Rock Radio station in Manchester rebranded as Real XS this weekend, bringing it inline with the firm’s other Real Radio brand.
Although it will continue to have a more rock than pop based playlist, the radio company hope that the rejig will make the station more attractive to advertisers. Real XS will also have a wider reach than Rock Radio – as well as broadcasting on FM in Manchester, the station is already available in Yorkshire, the North East and South Wales via DAB, and will now also broadcast digitally in London, the West Midlands and the wider North West.
The Glasgow version of Rock Radio will continue, for the time being at least. As previously reported, GMG is considering selling the Scottish version of the station to a consortium led by one of their former execs, Billy Anderson.
