Brands & Merch

Robbie to flog cameras

By | Published on Wednesday 14 April 2010

EMI and Robbie Williams have done what is presumably quite a profitable sync deal with camera people Nikon, which will see the flagging popster appear in ads for the Nikon Coolpix camera range.

The ad will feature footage from Robbie’s 2003 Knebworth gigs, and will see Williams use a Nikon camera to snap his record breaking audience alongside the expression “I am alive”. Whether EMI have sent Williams back in time in order to record the segment at the Knebworth event with a Nikon camera I’m not sure, though if they have developed a time machine that would explain at least some of the major’s multi-billion dollar debts.

The partnership has been negotiated by EMI, Robbie’s management IE and Nikon’s ad firm Jung Von Matt/Spree. And look, here’s a quote from EMI’s brands man Rafael McDonnell: “The new Nikon Europe campaign featuring Robbie Williams shows the power music has to connect with people. The partnership we’ve built between EMI Music, IE Music, Nikon and Jung von Matt/Spree shows how we can bring together the right artists and the right brands in ways that are mutually beneficial to all”.

Robbie this week also announced he is to become a “goodwill ambassador” for the Caudwell Children charity.



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