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Rhapsody signs deal to bring free music to Twitter users
By Andy Malt | Published on Wednesday 18 March 2015
Rhapsody has announced a new deal with Twitter, which allows US users of the social network to stream full songs from the streaming service’s catalogue embedded into tweets.
Users will not require a Rhapsody account to listen to the music, the hope being that they will click a button under each track that will invite them to sign up to a free trial of the service.
Announcing the deal, Rhapsody CFO Ethan Rudin said: “We loved how Twitter audio cards work seamlessly within the Twitter app and we wanted to make the experience of sharing music with friends easy by bringing great licensed content to one of the world’s largest conversation platforms. Our goal with this launch is to not only help make streaming more social, but also to reinforce that music isn’t free – every song played is accounted for and fully paid up”.
I’m not sure how making music completely free at the point of access without any initial sign up at all reinforces that music isn’t free to the public. But maybe he meant that he wanted to reinforce that fact to Rhapsody’s accountants. Or something.
Users of Twitter’s iOS and Andriod apps in the States can enjoy this unfettered music access now. The rest of us will just have to make do with the similar deal Twitter has with SoundCloud.
