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Business News Retail
Record Tokens are back in shops today, swap your old ones for new
By Andy Malt | Published on Monday 14 May 2018
Record Tokens are available in UK independent record stores again today, following a 20 year absence. Plans to relaunch the tokens – that can spent in any participating record shop – were unveiled in March. To mark the actual relaunch, anyone with any of the old tokens still knocking around has the chance to win £100 worth of new ones.
Yes, that’s right, anyone who has unspent record tokens from two decades ago, and can be bothered to look for them, can swap those old tokens for the chance to win shiny new (and more importantly valid) giftcards.
A total of 50 people will be chosen to receive a £20 giftcard (assuming as many as 50 people enter, which seems unlikely), while one will be picked to get a card worth £100 to spend on vinyl, CDs and cassettes. You only have until 20 May to enter though, so get rifling through the attic at once.
“There has never been a better time to bring back record tokens and we predict they will be much coveted gifts this year for music fans of all ages”, says Entertainment Retailers’ Association CEO Kim Bayley. “The unstoppable growth in vinyl sales and year-on-year increase in independent record shop openings show that the UK’s love affair with vinyl is here to stay”.
Bold words there, I reckon. But, hey, if you do find some old record tokens this week, you should send them to ERA, 3 Soho Square, London, W1D 3HD, along with your full name, email, phone number, postal address and Twitter name (should you have one).
More info on the exciting world of record tokens here.
