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Business News Media
Reading independent to rebrand as Jack FM
By Chris Cooke | Published on Monday 27 January 2014
Reading-based independent station Reading 107 is the latest UK radio outfit planning to relaunch using the Jack FM name and programming format.
The Jack brand is owned by Canadian company SparkNet, and licensed to radio firms in North America, the UK and Russia. Jack FM Berkshire will be the sixth station using the format in the UK.
Confirming the upcoming format switch, Reading 107 MD Sue Reynolds told CMU: “People want to be entertained when listening to the radio, which Jack will deliver, instead of patronising them. We have a responsibility to our advertisers to deliver an audience, and Jack FM will achieve that quickly”.
Meanwhile SparkNet President Pat Bohn added: “We are really looking forward to working with Reading. Their excitement at bringing Jack to their community is contagious and we can’t wait to help them go live”.