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Business News Media
RAJAR Round-Up: Evans up, Grimmy down, digital growing
By Chris Cooke | Published on Thursday 15 May 2014
RAJAR time everybody. RAY-JAR, RAY-JAR, RAY-JAR. So, you’re all asking, what are the most interesting stats in this batch of quarterly radio listening figures? Well, here are some stats. Some may be interesting.
1. Radio 2 had a good RAJAR quarter, with overall reach up to 15.57 million, compared to 15.51 million last quarter and 15.27 million last year. The Chris Evans breakfast show also continued to grow its audience.
2. Elsewhere at the Beeb, Radio 1 saw its audience increase year on year to 10.5 million, though that is down compared to last quarter. Its breakfast show with Nick Grimshaw saw its audience slip – he is now talking to 850,000 less people than his predecessor in the job Chris Moyles – though it’s listeners over 25 who are tuning out, while the number of under 25s listening in is up, which will please the station’s bosses who have been busy trying to meet BBC Trust targets to ensure they better engage the youth audience.
3. Onto commercial stations and, in London, Bauer’s Magic is back on top, pushing rival Capital into second place in terms of audience size in the city. Magic’s sister station Kiss is now in third place in the London market, with Capital’s sister outfit Heart fourth.
4. In terms of the analogue-to-digital-listening story, in London FM and AM listening now accounts for just 48.6% overall, with 55% of London radio listeners tuning in via a digital platform at some point.
5. In the digital domain, Bauer probably scores best amongst the commercial players, its acquisition of Absolute having helped of course. The top six best performing commercial digital-only stations are all in the Bauer fold: Absolute 80s, Kerrang!, The Hits, Kisstory, Heat and Absolute Radio 90s.
So those are some of the most significant level stats (were they interesting? Answers on a postcard please). And if that’s got you in a RAJAR kind of mood, go check out Matt Deegan’s always insightful commentary on the latest ratings batch.
