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Media
RAJAR round up
By Chris Cooke | Published on Thursday 31 January 2013
So, the latest set of only slightly made up RAJAR radio listening figures are out, and look, here’s the ten things you need to know about them.
1. Radio 1, having reconfigured its schedules to better appeal to its core youth demographic, saw its weekly listenership slip to 11.09 million in the last quarter, down from 11.2 million the previous quarter and 11.66 million a year ago. Though the all-new Nick Grimshaw breakfast show commanded an audience of 6.69 million, which is only 40,000 down on the old Chris Moyles show, which isn’t at all bad given the big shift in style in the station’s primetime slot.
2. Radio 2 and 6music had good quarters, both hitting all time highs. Radio 2 scored a record 15.1 million listeners per week in the last quarter, up from 13.9 million and 14.3 million on the previous quarter and year respectively. Perhaps those giving up on Radio 1 are switching over to its more grown up sister station. 6Music extended its weekly audience to 1.89 million, from 1.62 million and 1.44 million in the previous quarter and a year ago.
3. Radio 2’s Chris Evans Breakfast Show remains the biggest in the country, hitting 9.52 million weekly listeners, up from 8.96 million a year ago.
4. Radio 3 saw its weekly audience fall slightly, from 2.10 million a year ago to 2.06 million. Meanwhile the BBC Asian Network also lost some listeners, down to 453,000 from 472,000 this time last year.
5. In London, Bauer’s Magic remains the most listened to station, despite seeing its audience slip from 1.16 million to 2.03 million.
6. Sister London station Kiss also lost some listeners, but also retained its position as third biggest in the capital.
7. Global Radio can still boast to having London’s biggest breakfast show in the form of Dave Berry and Lisa Snowdown on Capital FM, even though it saw its audience slip to 1.1 million.
8. In terms of Global’s stations overall, Capital lost a quarter of a million listeners year on year, but is still second biggest in the city. Heart also saw its figures decline, but it remained fourth biggest. Xfm scored its highest reach in over two years, with audience up to 445,000.
9. Digital radio accounted for a third of radio listening overall, slightly up year on year.
10. In terms of digital-only stations, 6music now has the biggest audience, with Smash Hits the most listened to commercial digital station.
