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Media
RAJAR releases internet listening stats
By CMU Editorial | Published on Thursday 16 December 2010
Radio ratings thingy RAJAR has released its latest internet listening stats based on research undertaken in November. And according to the research 2.2 million people have now downloaded a radio app to their smartphone, 16.3 million listen to radio on the internet and 17.7 million have made use of a listen again service. Meanwhile 8.1 million adults have downloaded at least one podcast, and that’s before the launch of the CMU podcast, imagine how much those figures will sky rocket once that happens next month.
Commenting on the latest set of internet listening stats, RAJAR’s Christel Swift told reporters: “Listening to radio via smartphones has grown rapidly over the past year or so and this is reflected in the number of people who claim to have downloaded a radio app, which now stands at just over a quarter of smartphone owners. This development is excellent news for radio on the go and represents a real opportunity for the radio industry”.
