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Radioplayer launches new ‘smart radio’ feed to enhance in-car listening
By Chris Cooke | Published on Friday 1 September 2017
Radioplayer, the online platform operated by the UK radio industry – and also now licensed into other countries too – has announced the launch of a new ‘smart radio’ feed for internet-connected cars, and that the Audi/VW group are the first car-maker to sign up to use it.
The new tool builds on the existing Radioplayer Car project. A key feature of the Radioplayer Car application is that the software can automatically switch between the DAB and FM radio networks, and the internet, tapping whichever option is currently offering the strongest signal for the driver’s radio station of choice.
The new feed will also pump out useful data from participating radio stations to power extra interactive features on in-car radio platforms, like search, personalised recommendations and catch up content.
Radioplayer MD Michael Hill says: “We’ve talked to dozens of car companies over the past few years. They’re all interested in improving their car radio interfaces, but the question they ask most often is – where can we get a reliable feed of the radio industry’s data? This project starts to answer that question… to help keep radio simple, sexy, and central to the dashboard”.
Speaking for the car makers, Christian Winter from Audi’s research and development team added: “It’s great to see the radio industry working together to help us improve car radios. We’ll be launching our cutting-edge new hybrid radio interface in the all-new Audi A8 this year, and Radioplayer data is powering that”.
