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Radio 1 video channel to go live on iPlayer next week

By | Published on Tuesday 4 November 2014

Radio 1

Radio 1 has long had ambitions to become a quasi telly station, correctly pointing out that its young target demographic are the multi-media generation who routinely consume audio, video and social media channels concurrently, though slightly forgetting that the Beeb already has a video service aimed at this audience (the under threat BBC3), and perhaps better things could be achieved if the two BBC outlets decided to – shock horror – work together.

But, as expected, the standalone Radio 1 video service is set to ramp up a notch with the launch of its own channel on the BBC iPlayer. To date the BBC pop station’s video output has been confined to its own website and YouTube channel. The new iPlayer channel, going live next week, will include live music performances, documentaries and some silly features as you’d surely expect from a pop radio station.

About two new bits of content a day will appear on the new iPlayer channel from next week, regulatory body the BBC Trust having ruled that Radio 1 getting into the video space wouldn’t have a big enough impact on any commercial rivals to warrant a full public interest investigation into the new service. Confirming the launch of the iPlayer channel next week, Radio 1 big cheese boss man Ben Cooper said: “This is an exciting moment for Radio 1 and our young audience and we can’t wait to get started on 10 Nov”.



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