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Business News Digital
Radar Music Videos announces rebrand to encompass wider visual remit
By Andy Malt | Published on Friday 9 December 2016
Radar Music Videos has announced that it is rebranding as Radar Music Creatives, as it opens up its platform to become a wider commissioning service for other visual elements surrounding music, such as album artwork, stage visuals, websites and more, on top of its traditional focus, ie music videos.
“Music marketers need more and more visual content, so we’re expanding to meet that need”, Radar MD Caroline Bottomley says. “We’ve taken the same ‘Radar’ approach to scouting illustrators, graphic designers, photographers and website designers – finding the best up and coming talent and signing them exclusively to Radar”.
