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Radar Music Creatives announces new management
By Andy Malt | Published on Tuesday 24 April 2018
Radar Music Creatives has announced that it has been acquired, following a sale agreed last year. The new owners of the company are the founders of advertising video commissioning platform The Smalls and online data analysis company SnapRapid.
The Radar company began life as Radar Music Videos, providing a platform that linked artists and labels with music video directors. It was rebranded in 2016 to broaden its remit to include other creative elements surrounding music, such as album artwork, stage visuals and websites.
“For now nothing much is going be different, but what we have in the pipeline is a new website and an updated approach to video production”, says new boss Russell Glenister. “Technology is a key component of our lives, we’ll be bringing some quite interesting technological solutions to Radar, but as we all know, change takes time, so please be patient as we get to grips with what we have and what we need do”.
The company was founded in 2009 by Caroline Bottomley, who now leaves the company to focus on new projects, including the recently launched Shiny Awards.
Bottomley tells CMU: “I sold [Radar] at the end of last year, to get back into live event promotion. The Shiny Awards are one of those projects and I’m talking to various labels, brands and ad agencies about specialist events designed around finding great content creators. All very exciting!”
Following a pilot edition earlier this year, a larger scale Shiny Awards is due to take place in London on 25 Sep.
