Artist News Brands & Merch Business News Deals Labels & Publishers

Prince estate announces merch deal with Universal’s Bravado

By | Published on Wednesday 11 January 2017

Prince

Good news everybody, the Prince estate hasn’t let itself get so distracted by its ongoing fist fight with Jay-Z and the thugs from Tidal that it forgot to appoint someone to strategically curate global programmes that embrace and honour Prince’s legacy, embody his invaluable influence on art and culture and provide exciting new connections for his millions and millions of fans. Which, I’m sure we can all agree, is a major relief.

If I’m being honest, ever since the aforementioned Tidal fist fight began last November, I’ve been sharing with everyone my concerns that no one would be appointed to strategically curate global programmes that embrace and honour Prince’s legacy, embody his invaluable influence on art and culture and provide exciting new connections for his millions and millions of fans.

But, and in these uncertain times, at least we have this to get us through the day, the Prince estate has appointed someone to strategically curate global programmes that embrace and honour Prince’s legacy, embody his invaluable influence on art and culture and provide exciting new connections for his millions and millions of fans.

So, yes, Universal Music’s merchandise and branding business Bravado yesterday announced a deal with the Prince estate that will see it, and I quote, “strategically curating global programmes that embrace and honour Prince’s legacy, embody his invaluable influence on art and culture and provide exciting new connections for his millions and millions of fans”.

Confirming the deal, Bravado boss dude Mat Vlasic said: “Prince’s legendary performances, his unmistakable style and music, his incomparable artistry, all continue to make a lasting impression on art, music, culture, design and fashion and will continue for generations to come. I’m THRILLED the estate has chosen Bravado to represent Prince. As the leading global provider of consumer, lifestyle and branding services to artists, Bravado will bring passion and energy to working with the estate to create unmatched opportunities and ensure Prince continues to THRILL fans and impact culture around the world”.

The industry veterans advising the Prince estate on commercialising his legacy and catalogue, Charles Koppelman and L Londell McMillan, previously announced a deal with Universal’s publishing business to administrate the late musician’s songs repertoire. Scoring the right to also exploit the Prince brand in the merchandising space is another coup for the mega-major.

Confirming the Bravado arrangement, Koppelman and McMillan said in a statement: “We are very happy Bravado will be the worldwide exclusive merchandise company for Prince, whose fans around the world will soon have new exciting opportunities to connect with their favourite artist. We have full confidence that Mat and his team at Bravado will help support Prince’s legacy and artistic expression for generations of fans to come”.

Hey, here’s an idea for supporting Prince’s legacy and artistic expression: a t-shirt carrying the slogan “I’m strategically curating global programmes that embrace and honour Prince’s legacy, embody his invaluable influence on art and culture and provide exciting new connections for his millions and millions of fans”.



READ MORE ABOUT: | |

GET CMU NEWS BY EMAIL DAILY FIND OUT ABOUT UPCOMING CMU EVENTS