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Brands & Merch
Pop embarrassed by insurance ads
By CMU Editorial | Published on Monday 18 May 2009
Iggy Pop has admitted he’s a bit embarrassed about having appeared in those TV ads for online insurance company Swiftcover.
As much previously reported, Pop’s appearance in the ads garnered much media attention, partly because of the strange pairing of a rebellious rock icon with a dull insurer, and partly because it was revealed Pop couldn’t, as suggested in the ads, actually be insured by Swiftcover because when the ads first aired they didn’t insure musicians.
When a Times journalist brought up the ads in a recent interview with Pop, he said: “This is so embarrassing. I was afraid you’d ask me that. This is so fucking embarrassing”. He added that he was told he’d been offered the ads because the insurer wanted a celeb who “you can’t help but like” to appear in the commercials. He added: “That’s a very nervous position to be in […] to be liked”.
