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Releases
Polydor to release Soulja Boy mini-album
By CMU Editorial | Published on Wednesday 3 June 2009
Polydor will release a six track ‘mini-album’ from Soulja Boy, another attempt to appeal to younger pop consumers by offering a cheaper alternative to a full album; the UK Universal division released a Pussycat Dolls ‘mini collection’ back in April.
The six tracker will feature five new tracks from the Boy, plus his 2007 hit ‘Crank That’. It will be available for £4.99 on download, and £5.99 in the physical format.
Demonstrating the youthful target audience for the ‘iSouljaBoyTellem’ release, much of the marketing will focus on social networks like Bebo, Facebook and Twitter.
