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Business News Digital
Pledge to launch in Australia
By CMU Editorial | Published on Friday 27 August 2010
Fan funding website Pledge Music will launch in Australia on 8 Sep, at the same time founder Benji Rogers speaks at Brisbane music convention BIGSOUND. Mark Muggeridge of Aussie-based music consultancy Evil Genius Media has been hired to work with artists down under who opt to raise investment via the Pledge platform, and to help them “understand how to get the most from their PledgeMusic campaigns”.
Rogers told CMU: “Whilst in Australia recently I was so impressed with how artists down under are taking their music carriers into their own hands and at how forward thinking the music business there seems to be. We really feel that PledgeMusic can be a great option for both signed and unsigned acts in Australia and are ready to lend our support wherever we can”.