This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Business News Labels & Publishers
[PIAS] revamps label services offer
By CMU Editorial | Published on Tuesday 19 October 2010
[PIAS] has launched a new division called Global Project Management which will bring together the various marketing and fan relationship services the music company already offers, including the Integral label services unit, in a bid to better offer artists and independent labels a one-stop shop to help them market their releases globally.
The new division will replace and build upon Integral, which offered major-label-style marketing support to numerous artists, including Jose Gonzales, The Gossip, Enter Shikari and Dizzee Rascal, and will bring other expertise from elsewhere in the group into the equation.
Confirming the new division, [PIAS] CEO Kenny Gates told CMU: “Providing services is and always has been at the heart of [PIAS]’s culture. GPM brings the concept of label and artist services to a whole new dimension. This unique offering creates a fully integrated service that both drives our business and supports the growing needs of artists and managers in the rapidly evolving market. ‘Global’ to [PIAS] means more than our multi-territory approach, it’s about really focusing on the artist as a whole, and broadening the revenues that a strong and cohesive marketing strategy will generate. That includes but is not limited to product sales”.
The new division will be overseen by Edwin Schroter, who has been appointed MD of Group Repertoire. He told CMU: “We’re thrilled to be announcing the [PIAS] GPM service, not least as 2011 is packed with some really exciting artists that we’re partnering with. This is the logical next step for our premium services – we believe it’s unique in the market and represents a truly tailored solution that is a direct response to the needs of the labels, managers and artists we work with”.
[PIAS], of course, also provides distribution services and operates its own record labels.
