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[PIAS] forms new alliance in Scandinavia

By | Published on Thursday 19 April 2012

[PIAS]

[PIAS] yesterday announced a new alliance with Swedish-based independent distributor Border Music to create [PIAS] Nordic, to offer “a one-stop solution for independent labels and artists looking for physical and digital distribution, and marketing and promotion services in Scandinavia”.

[PIAS] MD Edwin Schroter told CMU: “Following a great year for us in Scandinavia, with a chart dominating album for Agnes Obel in Denmark, and the recent number one album for First Aid Kit in Sweden, it felt like a logical step to start looking at our set-up in the Nordic region more seriously. Digital there is booming and setting the pace for other European territories”.

He continued: “We strongly believe that the only way to develop artists and labels across Europe is to provide specialist and local language promotion, marketing and sales services, in every territory. However, with the challenges of the physical market, we needed to find a centralised solution for the Nordic region, whilst keeping that local expertise on the ground, and Border is perfectly set-up to provide this. More importantly though, they have an amazing team of experienced and passionate people. With both of our companies having been in business now for 30 years, it feels like a perfect match, and I actually can’t believe it took us so long to figure it out!”

Border Music’s GM Pelle Eriksson, and now GM for [PIAS] Nordic, added: “I am very excited to be able to work even closer with [PIAS] and help build a new chapter of what already is a long and proud history for both our companies. The scale of the [PIAS] Group across Europe and our local expertise in the region should provide labels with an unbeatable level of service and security in what is a very challenging, but extremely exciting marketplace for independent artists and labels right now”.



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