Business News Deals Digital

[PIAS] do YouTube deal

By | Published on Tuesday 20 October 2009

[PIAS] have signed a global licensing and marketing deal with YouTube which will cover audio and video content owned by the independent music group’s labels, and should lead to more YouTube-based promotions for artists signed to those labels.

I know this because YouTube’s Director Of Video Partnerships, Patrick Walker, has just said: “We’re thrilled to be partnering with [PIAS] to bring its music catalogue to YouTube and to help musicians make money from their work online. Some of the world’s most iconic artists will now be able to engage with their existing fans and win new ones through the music-loving YouTube community”.

[PIAS] digital man Adrian Pope added: “Providing a return on the investments made by our label and repertoire owners is paramount to the [PIAS] service. The YouTube agreement enables [PIAS] to monetise content on our labels behalf, whilst working with both rights owners and brands to drive traffic to artist channels and other initiatives on an international basis”.



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