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Business News Deals Labels & Publishers
Parlophone announces a Bromance alliance
By Chris Cooke | Published on Friday 31 May 2013
The Parlophone Label Group – the bit of EMI that didn’t merge with Universal Music and is in the process of being swallowed by Warner – has announced a new alliance with Paris-based electro label Bromance Records.
The gist of the partnership, which is with the EMI Music France unit, is that Bromance will continue to sign and develop new EDM talent, while PLG will seek global opportunities for some of the independent’s roster. The first acts to have extended releases under the partnership are Gesaffelstein, Club Cheval and label co-founder Brodinski.
Confirming the alliance, Parlophone Label Group Marketing EVP Bart Cools told CMU: “I have a huge amount of respect for what Bromance have achieved in the last year. The label knows what it takes to create great music and can recognise real talent when they see it, as demonstrated by the calibre of artist already signed to the label. We are looking forward to building this new long-term relationship with them to maximise the opportunity for the artists they sign to have their music heard on a global platform”.
