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Paradigm agencies to be known as Paradigm
By Chris Cooke | Published on Thursday 12 January 2017
Booking agencies Paradigm, AM Only and The Windish Agency – which have been allied for a while now, all operating as units of the Paradigm Music Division – have confirmed that they will now operate under one name, the Paradigm Talent Agency. The rebrand follows the three agencies moving in together in New York last November.
Confirming all of this, Paradigm CEO Sam Gores said: “I’ve found that the same entrepreneurial spirit that leads to successful business building also lends itself to successful career building for our clients. In working with like-minded professionals, we’re able to expand our reach, resources and clients without losing our focus. Our mutual respect and shared values makes this integration a natural fit”.
AM Only chief Paul Morris and Windish Agency boss Tom Windish retain their leadership roles within the business. Commenting on the rebrand, the latter said yesterday: “We have always shared the same values and I am proud to now share the same name”.
Meanwhile, noting the various alliances Paradigm has struck over the years, and its strategy of growing through ‘partnerships’ rather than straight acquisitions, Morris said: “Paradigm has built an inclusive culture that keeps the spirit of these independent companies alive, which allows our unique attributes to continue to flourish within the unified agency”.
Paradigm also has an alliance with London-based booking agency Coda, in which it bought a 50% stake back in 2014. Coda is not part of the rebrand.
