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Business News Digital
Pandora to add one-day premium access
By Andy Malt | Published on Monday 9 March 2015
American streaming set-up Pandora is planning to add one-day access to its premium tier later this year, the company told investors last week.
In a statement to GigaOM, Chief Product Officer Chris Phillips said: “Pandora is committed to delivering an effortless, personalised experience and we recognise some consumers may want an ad-free experience but don’t necessarily want to commit to a subscription. This offering will allow consumers to choose and explore what is right for them or suits a particular event or experience. Pricing and exact timing are yet to be determined but we expect it to be available later this year”.
Although the vast majority of Pandora’s users opt for the ad-funded freemium version, the company does currently offer an ad-free option for $4.99 per month. A slide showing investors a prototype sign-up page for the new one-day option put the 24 hour subscription at 99¢.
