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Pandora hires former Apple exec Nick Bartle for marketing role
By Andy Malt | Published on Tuesday 27 September 2016
As Pandora attempts to convince more people to pay for its personalised radio service and soon-to-launch on-demand streaming platform, the company has hired former Apple marketing exec Nick Bartle.
Announcing the news, Pandora CEO Tim Westergren said yesterday: “From the moment I met Nick, his ability to make a substantial and immediate impact on Pandora was clear. Nick brings a deep understanding of consumer marketing and strategic communications from years of experience with the world’s most revered brands. He is the perfect leader to accelerate Pandora’s brand momentum during this transformative time”.
Bartle adds: “I’m THRILLED to join Pandora at this inflection point. The company is poised to completely redefine the music experience once again. I can’t wait to roll up my sleeves and connect our listeners to artists in ever more unique and personal ways”.
Most recently, Bartle spent a year as Vice President Of Member Marketing And Communications at LinkedIn, but prior to that he was Apple’s Senior Director Of Marketing Communications for four years. Which is just as well, otherwise our headline to this story would have been a big fat lie.
