This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Digital
Pandora add genre choice
By CMU Editorial | Published on Thursday 26 August 2010
US-based streaming music flim flam Pandora marked its fifth birthday yesterday by adding a new bit of functionality so that users can kick off their personalised music stream by picking a whole genre rather than a specific artist or song.
Said Pandora Senior Music Curator, Michael Zapruder: “Our listeners have been telling us for a while that they’d like an easy way to start a station from popular genres with the option to personalise the station from there. We wanted to find a uniquely Pandora way to address this consumer need so we created a number of genre stations that are carefully seeded with relevant songs and constantly refreshed with new releases”.
So that’s all exciting. In related news, Music Week has reported that Elevation Partners, the equity group in which Bono has an interest, wants to buy a stake of Pandora. Which is not exciting at all.
