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Online mastering service Landr raises new investment

By | Published on Thursday 9 July 2015

Landr

The company behind online mastering service Landr – previously MixGenius, and now rebranded in line with its main product – has confirmed it has just closed a funding round, bringing in $6.2 million to further grow the service, which has apparently mastered more tracks than all the US music studios put together since launching last year.

Based on machine-learning technology, the company’s Justin Evans told CMU last year: “Landr is an online mastering studio that benchmarks extremely well with professional mastering studios at a fraction of the cost; so we make it accessible for people to get really professional sound at a very low cost. You take your stereo output from your recording, and drag and drop it onto our website, which uploads it to our cloud server. Our server then analyses it, understands what the appropriate mastering is for the track, and applies a bunch of processors”.

Among those joining the latest funding round are a number of venture capital and private equity outfits, Warner Music, Cirque Du Soleil founders Guy Laliberté and Daniel Gauthier, and QueensBridge Venture Partners, which counts a certain Nas amongst its partners.

Confirming his support for the Landr business, the rapper told reporters: “Technology has allowed for more creators to be birthed. More and more music is being made but certain parts of the process don’t have consumer tools to help make fine and crisp finishes. I believe Landr is an affordable groundbreaking technology to help musicians make music that has a quality finish like any major label artist with a budget. I’m excited to help the Landr team take their technology global”.



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