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Business News Labels & Publishers Retail
Official Charts Company rebrands
By CMU Editorial | Published on Wednesday 12 October 2011
The Official Charts Company is having another rebrand. Well three years with any one corporate identity is enough for anyone, surely. The new logo is two arrows, one going up, one going down, which make a number one where they cross. I’m on the verge of saying it’s a quite clever little image, though that depends slightly on how much they paid for it.
The plan is that the arrows logo can be used in isolation of the words ‘Official Charts Company’, and can be stuck on any of their data used by other media to show its official-ness. Says charts boss Martin Talbot: “Our unique new ‘1’ icon will be the hallmark of the Official Charts Company, identifying the industry-recognised nature of the company’s data, a kitemark of accuracy and robustness. It has been created as an instantly recognisable and unique symbol, which will sit at the centre of all of our communications”.
The rebrand comes as the Charts Company relaunches its website – yes, again – in a bid to make it even more consumer facing, because Lord knows if the internet needs anything it’s more websites covering pop music. The plan seems to be to offer more editorial and promotions, providing a new promotional platform for record labels and, possibly, a new revenue stream for the charts firm.
