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Media
Nokia teams up with La Blogotheque on UK sessions
By Chris Cooke | Published on Monday 11 March 2013
French music website La Blogotheque, probably best known for its ‘Take Away Shows’, video spots in which artists play in unusual locations, last week announced a tie up with Nokia which will see the staging of free gigs across the UK, with featured artists filmed performing an acoustic set. The team behind La Blogotheque will pick the headline bands for the ‘Lumia Live Sessions’, with each gig also featuring local new acts selected by Nokia Music.
Says La Blogotheque founder Christophe Abric of the brand partnership: “When Nokia proposed that we partner with them to bring our vision to the UK, we were in no doubt that it was a great opportunity; the UK is full of unbelievable – and often undiscovered – talent, and we would be happy to work with Nokia Music to bring the newest and best acts to the British public”.
Nokia UK’s Annie Kearney then rightly noted La Blogotheque’s credentials in spotting and filming great new acts just before they break, before declaring the website to be “the perfect partner for Nokia Music” and a series of sessions named after the phone firm’s Lumia smartphone. The press release adding, in a little bit of marvellous brand-speak nonsense, “[these sessions] will build on Nokia’s heritage of combining music and light to bring to life the features of the Nokia Lumia smartphone at gigs”.
So, if you want to see La Blogotheque’s take on the best in new British musical talent, or just watch the features of the Nokia Lumia smartphone come to life at a gig through that unusual combination of music and light, follow the programme via this link.