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Digital
Nokia rebrand Comes With Music
By CMU Editorial | Published on Wednesday 18 August 2010
Nokia’s rather rubbish all-you-can-eat download service Comes With Music is being rebranded under the phone firm’s Ovi brand. Moving forward it will be known as Ovi Music Unlimited on a global basis.
Dressing up the rebrand as a good thing, rather than an admission that the Comes With Music offer has been resolutely dismissed by most critics and music fans, Nokia said in an email to customers this week: “We are excited to tell you that Comes With Music will soon be part of Ovi. Along with the new name and sleek new look that is easier than ever to use, with Ovi Music Unlimited you’ll still have access to millions of free tracks, plus, easier way to brows, search and download music”.
Although one of the first all-you-can-eat services to market, Comes With Music uses DRM that locks tracks to the device it is downloaded to, making the whole thing rather unattractive to most consumers.