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Digital
Nokia launches free streaming service in US
By CMU Editorial | Published on Wednesday 5 September 2012
Nokia has announced the launch of a new music streaming service, which will be free to access via the company’s Lumia 900 and 710 handsets in the US.
Calling itself Nokia Music, the services also launches with over 150 playlists, which are, according to the press release, “curated and kept up to date by an expert team of US-based musicologists”. Users can also create their own playlists, cache playlists for offline listening, locate gigs nearby and buy MP3s via the service – though Nokia is not specific about the size of its catalogue beyond having “millions of songs”.
This is not, of course, Nokia’s first attempt to launch a digital music service. In 2008 it launched Comes With Music, an all-you-can-eat download service which proved pretty unpopular (not least because it locked all downloads to the handset the year long subscription came with). It was closed in most territories at the beginning of last year.
Announcing the new service yesterday, Nokia’s VP of Entertainment, Jyrki Rosenberg said: “The USA is the most vibrant and competitive digital music market in the world – by a wide margin. We have worked extra hard to ensure our service meets the expectations of the demanding, active and inspired music fans in the USA. I would like to challenge everyone to try Nokia Music and see just how easy and enjoyable the service is to use”.
