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Digital
Nokia dumps Ovi brand
By CMU Editorial | Published on Tuesday 17 May 2011
Nokia is dropping its Ovi brand, including from its music store, opting instead for the very snappy name of Nokia Services. The phone firm had worked hard to develop the Ovi brand in the content and net services space, and rebranded its Comes With Music offer to Ovi Music UnLimited is those territories where the DRM-heavy all-you-can-eat service wasn’t shut down.
Officially the name change should not affect Nokia’s services, though some are speculating that as the phone firm moves from using its own proprietary operating system to the Windows Phone system it might phase out its own content services in favour of those offered by Microsoft, becoming very much just the hardware manufacturer in the equation.
