NME to give Albarn new award for innovation
By Aly Barchi | Published on Tuesday 11 February 2014
The NME will present an innovative new award for innovation to the innovative Damon Albarn for him being so innovative and so full of innovation later this month. Which is novel.
Confirming the new gong to be presented at this year’s NME Awards on 26 Feb, NME Editor Mike Williams told CMU: “Damon’s enduring popularity is a testament to his unrivalled talent. He is somebody who is always pushing things forward, always operating in his own sphere and forever innovating via experimentation and collaboration”.
He eulogised onwards: “Britain rarely produces songwriters of Damon’s calibre, which is why he’s been so popular with NME’s readers for the past two decades. I don’t see that popularity waning any time soon, just as I don’t see his ability to write life-affirming, jaw-dropping songs disappearing either. We’re lucky to have him, and it’s an absolute honour for us to be giving Damon the NME Award For Innovation”.